(+84) 8 3824 1919

In bài này

  • - Embellishment Letters, figures, mechanical devices or lighting that is attached to an Out of Home face to create special effects.
    - Extension The addition of copy outside the restraints of a Billboard or Premiere Panel® face. Sometimes referred to as cut-outs.
    - Approach The distance measured along the line of travel from the point where an advertising face first becomes fully visible to thepoint where the copy is no longer readable.
    - Awareness The recalled recognition of an Out of Home advertising message by an individual or audience. Ad awareness is influenced by creativecopy and the consumer's relationship with the product or category.
    - Billboard or Board Large format advertising displays intended for viewing from extended distances, generally more than 15m.
    - Bleed Printed material that extends beyond the edge of apanel frame.
    - Copy The advertising displayed on an outdoor unit. The quality of the ad's creative design can impact the number of people who notice it.
    - CopyArea The viewing area on an Out of Home face.
    - Coverage The boundaries of a market. The term also refers to the percentage of a county or counties exposed to Out of Home advertising.
    - Cross-Read An advertising display which is visible across traffic lanes on the opposite side of the roadway.
    - Digital Billboard An off-premise sign capable of displaying words, symbols, figures or images that can be electronically or mechanically changed by remote or automatic means
    - Display Period The interval of exposure when an Out of Home advertising campaign is viewed.
    - Face The surface area on an Out of Home unit where advertising copy is displayed. A unit may have more than one face.
    - Facing The cardinal direction that an Out of Home unit faces. As an example, a north facing Billboard would be viewed by vehicles traveling south.
    - Flagging A tear that causes production to hang loose from an Out of Home face, typically due to natural elements (i.e. excessive wind or rain).
    - Flight The length of an advertising campaign, sometimes divided into distinct segments over the course of weeks.
    - Illuminated Face An outdoor unit equipped with lighting that provides nighttime illumination of an advertising message, usually from dusk until midnight. The Out of Home ratings for an illuminated unit are calculatedusing an 18 or 24-hour viewing period.
  • - Line of Sight Area in which an Out of Home face is viewed. Commonly used to refer to other units in the same viewing space or proximity to landmarks that pose restrictions on allowable Out of Home copy such as schools, churches, etc.
    - Location List A listing of all locations included in a specific Out of Home program.
    - Media Mix The combination of media types and associated audience weight levels used together to meet the objectives of a media plan (or advertising campaign).
    - Mobile Billboard A truck that is equipped with one or more poster panel faces. The trucks can either be parked at specified venuesor driven around designated localities.
    - Out of Home (OOH) All advertising signage found outside the home including Bulletins, Posters, Transit Shelters, Street Furniture, digital, mall signage, in-store signage, etc.
    - Distribution The strategic placement of outdoor units across a market. The distribution of units will impact the reach of the campaign and the demographic profile of the audience that is delivered.
    - Override The continuation of an Out of Home advertising program beyond a contracted period. An override, if offered by an Out of Home company, is provided at no additional cost to an advertiser.
    - Plant A term used to identify a media company and its entire outdoor advertising inventory in a market.
    - PostingDate The date when an Out of Home program is scheduled to commence
    - PostingInstructions Detailed marketing objectives provided to an Out of Home company by an advertiser or agency. The information is used to chart a showing with the greatest efficiency in reaching a desired target audience.
    - Proofof Performance Certification by an Out of Home company that contracted advertising services have been rendered.
    - StreetFurniture Advertising displays, many that provide a public amenity, positioned at close proximity to pedestrians and shoppers for eye levelviewing or at curbside to influence vehicular traffic.
    - StreetSide(or Line) The side of a highway or street on which an Out ofHome face is positioned.
    - Transit Advertising displays affixed to moving vehicles orin the common areas of transit stations. Clear Channel Outdoor's transit opportunities include busdisplays, rail displays, and mobile truck displays.
    - TransitShelter Advertising displays affixed to a curbside structure located at regular stopping points along a market's bus routes.
    - Trivision An Out of Home unit with a slatted face that allows three different copy messages to revolve at intermittent intervals. Sometimes referred to asa post-turn.
    - Un-illuminatedFace An Out of Home unit that has not been equipped with lighting for nighttime illumination of an advertising message. The Out of Home ratings for an un-illuminated unit is calculated using a 12-hour viewing period.


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222 Pasteur, Quận 3,Thành Phố Hồ Chí Minh, Việt Nam
Điện thoại: (+84) 8 3824 1919
Fax: (+84) 8 3829 0507
Email: info@ooh.datvietvac.vn

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Điện thoại: (+84) 4 3736 6011 Fax: (+84) 4 3736 6013
Email: info@ooh.datvietvac.vn

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